Free audit
The audit is free. The findings are yours.
Sixty to ninety minutes inside your actual accounts. A 45-minute call walking through everything we find — including what you can fix yourself.
We spend sixty to ninety minutes inside your actual ad accounts — not a demo, not a template, your real Google Ads, Meta or Amazon accounts. Then we walk you through every finding on a 45-minute call. That includes the things you could fix yourself this afternoon without hiring anyone.
We do it this way because information is cheap and execution is the product. Telling you that your branded search is being cannibalised costs us nothing. Fixing it, monitoring it, and doing that across every campaign type you run is the actual job. Giving away the first part is not a loss leader — it is an honest description of where the value is.
Most audits in this industry are a sales pitch wearing an audit’s clothing: three vague findings, a fourth deliberately withheld, and a proposal at the end. Ours is not structured that way. You get everything we find, whether or not you ever become a client, because a findings list you cannot act on without us is not really a free audit.
What we actually review
Eight specific things, the same list every time, so what you get depends on your account rather than on which strategist happened to run the audit.
01
Account ownership and access
Who technically owns each ad account, and what happens to your history and data if you ever needed to leave your current setup.
02
Conversion tracking accuracy
Double-counted conversions from duplicate tags, and whether your Consent Mode configuration is silently limiting the advertising data your platforms can see.
03
Branded search cannibalisation
Whether Performance Max or Demand Gen is quietly serving on your own brand terms and inflating a blended ROAS with conversions that would have happened anyway.
04
Creative concentration and fatigue
How much of your spend sits behind a single ad or asset, and how long it has been running without a real test alongside it.
05
Landing page message match and speed
Whether your paid traffic lands somewhere that confirms the ad’s promise, and whether Core Web Vitals are costing you conversions before anyone reads your copy.
06
Wasted spend and negative keyword hygiene
Search terms and placements burning budget with no realistic path to converting.
07
Attribution accuracy
Whether your reporting reflects how each platform actually measures results today, not an older model that quietly stopped being how the platform counts conversions.
08
Budget allocation versus intent
Whether spend is weighted toward campaigns capturing existing demand or campaigns that create new demand. A healthy account usually needs both, not just the one that is easier to report on.
What you walk away with
- Delivered before the callA written findings list
- Every issue found, ranked by estimated dollar impact, so you know what to fix first even if we never speak again.
- On the callA 90-day prioritised roadmap
- A sequence for fixing what we found, sized to your team’s actual capacity — not a generic checklist.
- On the callA direct answer on fit
- A clear statement of whether paid media is the right lever for your business right now, including if the honest answer is not yet.
- On the callEverything needed to do it yourself
- Nothing held back to force a sale. If a fix is simple enough to do in-house, we tell you exactly how.
Who this is for
This is built for companies already spending $5,000 or more a month across paid channels, with existing campaigns generating real data to audit. If that is you, the sixty to ninety minutes we spend in your account will surface something worth knowing, whether or not you ever hire us.
If you are spending well under that, or have not launched paid campaigns yet, there usually is not enough account history for an audit to say much. A strategy conversation is more useful at that stage than an audit, and we will tell you that directly if you book one anyway.
01
You send the details
Channels, monthly spend, and the part that is not working.
02
We look at the accounts
Sixty to ninety minutes inside them, before we say anything.
03
You get the findings
A 45-minute call covering everything — including what you can fix yourself.
Asked and answered
Common Questions
The audit itself costs nothing, and the findings are yours to use however you like, with us or without us. There is no obligation to hire ThinkMedia afterward, and no follow-up pressure if you decide not to.
Some prospects become clients after seeing how we work. Most audits also surface things ThinkMedia cannot fix for free, which is a fair way for both sides to see if there is a real fit before any money changes hands.
Read-only access to the relevant ad accounts is required, since the audit is based on your actual data, not a questionnaire. Read-only access cannot make changes to your account and can be revoked at any time.
We spend sixty to ninety minutes reviewing your accounts, then walk you through the findings on a 45-minute call, typically scheduled within a week of getting access.
It happens occasionally, and we say so directly rather than manufacturing findings to justify the call. A clean account still gets a written summary confirming what is working and why.
The call is about findings, not a sales pitch, so there is no pressure to sign up during it. If working together makes sense afterward, that conversation happens separately and only if you want to have it.
Most audits are for companies spending $5,000 to $200,000 or more a month across one or more paid channels. The process scales to account complexity, not just budget size.
Auditing an account we do not currently manage is common, and often the most useful version of this, since it is a genuinely independent read with no prior involvement shaping the findings.