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ThinkMedia

Services

LinkedIn Ads

For B2B companies who need to reach a buying committee by job title, seniority, and company — not by guessing from someone's interests.

Get a free auditOur results
cheaper CPC
77%
Clients served
60+
Ad spend managed
$20M+
Years operating
3

for Thought Leader Ads compared to standard single-image ads with the same objective, alongside up to 2x higher click-through rates — LinkedIn's most underused ad format for B2B accounts.

LinkedIn platform data, 2026

Thought Leader Ads promote a real person's post rather than a company page update, which is why they behave so differently in the feed (LinkedIn platform data, 2026). Most B2B accounts we take over have never run one.

Most LinkedIn accounts run one campaign type at one funnel stage, forever.

ThinkMedia manages LinkedIn Ads for B2B companies spending $5,000 or more a month. We build campaigns around how buying committees actually research vendors — multiple stakeholders, over weeks, across formats — not a single ad chasing a single click.

Four failures show up constantly:

  1. 01

    Only Sponsored Content from the company page, never Thought Leader Ads. Company-page ads read as marketing. Boosted posts from an actual employee read as a person's opinion, and they convert differently because of it.

  2. 02

    Lead gen forms with ten fields, treated as a website contact form instead of a LinkedIn-native format. LinkedIn's forms auto-fill from profile data specifically to reduce friction, and a long form throws that advantage away.

  3. 03

    Accelerate campaigns left fully automated with no human review. LinkedIn's own data shows Accelerate can lower cost per action by around 42% compared to Classic campaigns, but automation without oversight can also drift toward the wrong audience over a long flight.

  4. 04

    No retargeting sequence. A visitor engages with a Thought Leader Ad, never sees a follow-up message ad or a case study retargeting campaign, and the account starts every new prospect back at cold awareness.

How this runs

What you get.

Reporting
a monthly written report showing cost per lead, cost per qualified opportunity where CRM data allows it, and which format — Thought Leader, Message, video — is actually driving pipeline, not just clicks.
Access
your Campaign Manager account is created under your business identity from day one, with ThinkMedia added as a user. On exit, you keep every asset and audience list.
Communication
a named strategist who runs your account directly, reachable with a one-business-day response commitment.
Terms
thirty days' notice, no annual minimum, flat fee — never a percentage of your ad spend.

What's included

The actual thing we do, and how often.

  • ongoing, 2–4 posts/month boosted

    Thought Leader Ads program

    identifying and sponsoring the right internal or partner posts, since these consistently outperform company-page creative at a lower cost per click.

  • per campaign

    Lead gen form optimization

    fields reduced to what sales actually needs to qualify a lead, using LinkedIn's profile auto-fill instead of fighting against it.

  • weekly review

    Accelerate campaign oversight

    AI-driven campaigns monitored weekly against audience quality and cost per action, not left to run unattended for a full month.

  • per campaign

    Message Ads and Conversation Ads

    one-to-one sponsored messaging built for later-funnel stages, sequenced after a prospect has already engaged with awareness content.

  • onboarding, then maintained

    Retargeting sequence design

    a structured path from Thought Leader Ad engagement through case study retargeting to a Message Ad, so a warm prospect doesn't fall back to cold.

  • onboarding, then monitored

    CRM and audience signal integration

    connecting your CRM data so LinkedIn's targeting and reporting reflect actual pipeline stage, not just form fills.

  • monthly

    Audience and account-based targeting review

    checking that Matched Audiences and target account lists stay current as your ideal customer profile evolves.

  • monthly

    Video ad testing

    structured testing of vertical and square video formats, since 70% of LinkedIn traffic is mobile and video content is growing fastest on the platform.

How we work

Four phases, always in this order.

  1. Committee Teardown

    Days 1–14

    We map who's actually in your buying committee — job titles, seniority levels, functions — and audit whether current targeting reflects that or just a single persona. Most B2B accounts target one job title when three or four are actually involved in the decision.

  2. Funnel Blueprint

    Days 10–21

    A sequenced plan from Thought Leader Ads at awareness through Message Ads at consideration, with target accounts and audience signals defined before a single campaign launches.

  3. Build

    Days 18–35

    We launch campaigns in stages, starting with the highest-confidence audience segment before expanding. What we deliberately do not do: launch every format simultaneously in week one. LinkedIn's minimum effective budgets add up fast across formats, and a staged launch tells us what's working before we scale spend into what isn't.

  4. Compounding

    Ongoing

    Ongoing Thought Leader Ads sourcing, weekly Accelerate oversight, and retargeting sequence maintenance as your target account list and content library grow.

Honest scoping

Who this is for, and who it isn't.

You're a good fit if you sell to businesses with a real buying committee, spend $5,000 or more a month across marketing, and have at least one internal expert willing to post content worth sponsoring. LinkedIn works especially well for complex, multi-stakeholder sales cycles.

You're not a good fit yet, and we'll say so before taking the engagement, if your sales cycle is simple and low-consideration, since LinkedIn's cost per click typically runs higher than Google or Meta and that premium only pays off for a considered purchase. If nobody at your company is willing to post or be quoted, Thought Leader Ads — the format doing most of the work on this page — won't have anything to sponsor.

Sponsored Content vs. Thought Leader Ads
Sponsored ContentThought Leader Ads
Posted fromCompany pageAn individual's profile
Reads asMarketingPersonal opinion
Relative CPCBaseline~77% lower
Relative CTRBaselineUp to 2x higher
Best funnel stageBroad awarenessAwareness and trust-building

Asked and answered

Common Questions

  • ThinkMedia charges a flat monthly fee, not a percentage of ad spend, starting for companies spending $5,000 or more a month combined across LinkedIn and other channels. LinkedIn's own minimum ad spend is lower, but meaningful B2B results typically need budget in that range.

  • Awareness metrics like click-through rate move within the first two weeks. Pipeline results take longer, typically 60 to 90 days, since B2B sales cycles on LinkedIn often run for months from first engagement to closed deal.

  • You keep full ownership of your Campaign Manager account at all times. It's created under your business identity from day one, with ThinkMedia added only as a user.

  • ThinkMedia has no minimum contract length. Thirty days' notice ends the engagement in either direction, with no annual minimum.

  • Thought Leader Ads let a brand sponsor an organic post from an individual's profile instead of the company page. They cost roughly 77% less per click and earn up to 2x the click-through rate of standard image ads, because they read as a person's opinion rather than as marketing.

  • Accelerate can lower cost per action by around 42% compared to Classic campaigns according to LinkedIn's own data, but it needs weekly human review. Left fully unattended over a long flight, automated targeting can drift away from your actual buying committee.

  • A named strategist assigned at kickoff, the same person on every call and every report — not a rotating account coordinator.

  • Four things, stated as terms rather than promises: you own every account from day one, thirty days' notice ends the relationship in either direction, every report shows what underperformed next to what worked, and we'll tell you when LinkedIn isn't the right channel yet instead of taking the retainer anyway.

Proof

Results.

Every case study

Get in touch

Tell us what you’re running.

  1. You send the details

    Channels, monthly spend, and the part that is not working.

  2. We look at the accounts

    Sixty to ninety minutes inside them, before we say anything.

  3. You get the findings

    A 45-minute call covering everything — including what you can fix yourself.

marks a required field.

Including https://

As much or as little as you like.

A person replies from a real address. We never sell or share your details.

Keep going

The rest of it.